TY  - JOUR
T1  - INteractive games to promote behavior change in prevention and treatment
AU  - Read J, Shortell SM
Y1  - 2011/04/27
N1  - 10.1001/jama.2011.408
JO  - JAMA
SP  - 1704
EP  - 1705
VL  - 305
IS  - 16
N2  - 
Games are now a dominant form of media, even larger than the motion picture industry, and are enjoyed across gender, age, and cultural boundaries. Zynga Inc, a Facebook game developer, claims 215 million players worldwide among that social Web site's half-billion users.2 Games targeting healthy behaviors are also proliferating. For example, Web-based games offered by Humana, the large insurance company, are based on conventional objectives for diet and exercise. Other games are appearing on consoles, mobile phones, and less traditional platforms including toys, robots, and medical devices.

SN  - 0098-7484
M3  - doi: 10.1001/jama.2011.408
UR  - http://dx.doi.org/10.1001/jama.2011.408
ER  -