TY - JOUR T1 - REflecting emotion with the science in research article prose AU - Baker CJ Y1 - 2011/03/16 N1 - 10.1001/jama.2011.303 JO - JAMA SP - 1094 EP - 1096 VL - 305 IS - 11 N2 - Brook rightly condemned the “bland, somnolent tone” and “flat manner” predominant in medical research articles today. Much of this seems the result of low standards for prose style in this genre and sheer laziness on the part of many scientific writers and editors. Any number of relatively straightforward stylistic changes would help, such as avoiding the current, nearly universal use of the third person and passive voice; minimizing jargon; and putting tired, ubiquitous clichés to rest (“further study is needed” springs to mind). SN - 0098-7484 M3 - doi: 10.1001/jama.2011.303 UR - http://dx.doi.org/10.1001/jama.2011.303 ER -