TY  - JOUR
T1  - RAdio broadcasting of medical advertising
Y1  - 1929/02/09
N1  - 10.1001/jama.1929.02700320045015
JO  - Journal of the American Medical Association
SP  - 475
EP  - 476
VL  - 92
IS  - 6
N2  - For some time it has been apparent that broadcasting on the radio, particularly of advertising matter, is in need of some sort of control or regulation. In November, 1927, The Journal first called attention to this subject in an editorial entitled "Broadcasting Buncombe." At that time the names of a dozen products whose claims were broadcast from several stations were mentioned explicitly as being beyond the realm of decency in advertising. It was suggested that the radio industry might well clean itself from within rather than wait for government compulsion to force it into honesty. With the passage of time the movement toward cleanliness has begun; many of the nostrums and frauds continue to be the subject of radio promotion, but the end is in sight.Within the radio profession the National Association of Radio Broadcasters is working on some principles of ethics. The Better Business Bureaus of the nation
SN  - 0002-9955
M3  - doi: 10.1001/jama.1929.02700320045015
UR  - http://dx.doi.org/10.1001/jama.1929.02700320045015
ER  -