TY - JOUR T1 - OPting in vs opting out of influenza vaccination AU - Chapman GB, Li M, Colby H, Yoon H Y1 - 2010/07/07 N1 - 10.1001/jama.2010.892 JO - JAMA SP - 43 EP - 44 VL - 304 IS - 1 N2 - To the Editor: Changes in how a choice is presented can affect the actions of decision makers, who have a tendency to stick with the default option.1- 3 For example, organ donation rates are much higher in an opt-out system (donor status is the default, explicitly opting out is required if a person does not want to donate) than in an opt-in system (nondonor status is the default, explicitly opting in is required if a person wants to be a donor).4 Both systems give decision makers autonomy to choose according to their personal principles, but the opt-out system provides a “nudge”5 toward donation. SN - 0098-7484 M3 - doi: 10.1001/jama.2010.892 UR - http://dx.doi.org/10.1001/jama.2010.892 ER -