TY - JOUR T1 - THerapeutic innovations, diminishing returns, and control rate preservation AU - Kent DM, Trikalinos TA Y1 - 2009/11/25 N1 - 10.1001/jama.2009.1679 JO - JAMA SP - 2254 EP - 2256 VL - 302 IS - 20 N2 - Acceptance of therapeutic innovations into practice requires demonstrating and quantifying a treatment effect, measured as the difference in outcome rates between experimental and control groups of a randomized trial. This mathematical dependency of the treatment effect on the control event rate (ie, the rate of events in the control group) creates a dilemma for medical innovation. Although decreasing control rates signal therapeutic progress, sustained innovation theoretically requires an inexhaustible control rate. For industries dependent on therapeutic innovations, reducing outcome rates becomes both a primary goal and an existential threat. SN - 0098-7484 M3 - doi: 10.1001/jama.2009.1679 UR - http://dx.doi.org/10.1001/jama.2009.1679 ER -