TY - JOUR T1 - NUtritively sweetened beverages and obesity—reply AU - Allison DB, Mattes RD Y1 - 2009/06/03 N1 - 10.1001/jama.2009.744 JO - JAMA SP - 2209 EP - 2211 VL - 301 IS - 21 N2 - In Reply: Drs Ebbeling and Ludwig clarify the nature of the attention and contact provided to participants in the NSB reduction group but not provided to their study's control participants.1 However, while they maintain this was an unlikely confounder, earlier findings documenting beneficial effects of mail and telephone contacts on weight control2 challenge this assertion. Only good experimental design holding therapeutic contact constant across experimental groups can resolve this issue. SN - 0098-7484 M3 - doi: 10.1001/jama.2009.744 UR - http://dx.doi.org/10.1001/jama.2009.744 ER -