TY  - JOUR
T1  - Marketing pharmaceuticals: A constitutional right to sell prescriber-identified data?
AU  - Gostin LO
Y1  - 2012/02/22
N1  - 10.1001/jama.2012.182
JO  - JAMA
SP  - 787
EP  - 788
VL  - 307
IS  - 8
N2  - 
By law, pharmacies receive specific information with every prescription, including the physician's name, the drug, and the dosage. Pharmacies sell these records to prescription drug intermediaries (data miners), who use advanced computing to analyze prescriber-identified information (which physicians prescribe what drugs, in what dosages, and with what prescribing patterns). Data miners, in turn, lease sophisticated reports to pharmaceutical companies to refine detailers' marketing tactics, armed with knowledge about physician prescribing practices—for example, who are high or low prescribers and early or late adopters of new drugs.

SN  - 0098-7484
M3  - doi: 10.1001/jama.2012.182
UR  - http://dx.doi.org/10.1001/jama.2012.182
ER  -