@article{doi:10.1001/jama.1979.03300220015013,
author = {Nowak BW},
title = {MArketing medicine to today's consumer},
journal = {JAMA},
volume = {242},
number = {22},
pages = {2403-2404},
year = {1979},
doi = {10.1001/jama.1979.03300220015013},
URL = { + http://dx.doi.org/10.1001/jama.1979.03300220015013},
eprint = {/data/Journals/JAMA/8955/jama_242_22_013.pdf}
}