@article{doi:10.1001/jama.1962.03050210047013,
author = {Bean WB},
title = {ON writing for the reader, not the writer},
journal = {JAMA},
volume = {180},
number = {8},
pages = {685-687},
year = {1962},
doi = {10.1001/jama.1962.03050210047013},
URL = { + http://dx.doi.org/10.1001/jama.1962.03050210047013},
eprint = {/data/Journals/JAMA/23933/jama_180_8_013.pdf}
}