RT Journal A1 Brancati FL T1 PImper pimped-reply JF JAMA JO JAMA YR 1989 FD November 10 VO 262 IS 18 SP 2542 OP 2542 DO 10.1001/jama.1989.03430180079032 UL http://dx.doi.org/10.1001/jama.1989.03430180079032 AB In Reply.—  Mentors and colleagues warned me that I'd be playing with fire when I went on record about pimping. They were right. On the one hand, Dr Stanton worries that I have fanned the flames. The thought of unleashing an angry horde of chief residents and attendings bent on dehumanizing defenseless interns does make me feel a bit like J. Robert Oppenheimer watching that first mushroom cloud rise above the New Mexico desert. On the other hand, Dr Pierach fears that I've doused the last embers of a once proud tradition with the icy water of deceit. Furthermore, the prospect of contributing to the growing problem of attending-round dullness chills me. I am, however, heartened by Dr Pierach's lusty attack on my slick historical bluffs.Let me come clean about pimping. I love it—when it's done right. Pimping can entertain and teach at the same time. It can promote