RT Journal
T1 RAdio broadcasting of medical advertising
JF Journal of the American Medical Association
JO Journal of the American Medical Association
YR 1929
FD February 9
VO 92
IS 6
SP 475
OP 476
DO 10.1001/jama.1929.02700320045015
UL http://dx.doi.org/10.1001/jama.1929.02700320045015
AB For some time it has been apparent that broadcasting on the radio, particularly of advertising matter, is in need of some sort of control or regulation. In November, 1927, The Journal first called attention to this subject in an editorial entitled "Broadcasting Buncombe." At that time the names of a dozen products whose claims were broadcast from several stations were mentioned explicitly as being beyond the realm of decency in advertising. It was suggested that the radio industry might well clean itself from within rather than wait for government compulsion to force it into honesty. With the passage of time the movement toward cleanliness has begun; many of the nostrums and frauds continue to be the subject of radio promotion, but the end is in sight.Within the radio profession the National Association of Radio Broadcasters is working on some principles of ethics. The Better Business Bureaus of the nation