RT Journal A1 Toll E T1 USe of information technology in the examination room—reply JF JAMA JO JAMA YR 2012 FD September 26 VO 308 IS 12 SP 1208 OP 1209 DO 10.1001/2012.jama.11190 UL http://dx.doi.org/10.1001/2012.jama.11190 AB In Reply: Despite myriad forces competing for professional loyalty, a physician's primary responsibility remains with the patient. A strong patient-physician relationship can help physicians uncover patients' problems and help them feel better. It is why many physicians chose medicine as a career. Giving a patient full attention requires considerable intellectual and emotional energy. Current EMRs also require intense focus. Therein lies the distressing dilemma: How can a physician focus on a patient if the computer also needs attention? It is analogous to texting while driving. In recalling the adage to do what is best for the patient, Dr Esper offers a time-honored standard for measuring physicians' activities and technologies, including the EMR.