RT Journal
A1 Winker MA, Herron M, Jones E, Bauchner H
T1 The jama network website: Today's content on the future of medical publishing
JF JAMA
JO JAMA
YR 2012
FD June 6
VO 307
IS 21
SP 2321
OP 2321
DO 10.1001/jama.2012.5568
UL http://dx.doi.org/10.1001/jama.2012.5568
AB 
On May 14, the journals not only move to a new platform, the platform will use a new leapfrog technology in ways that could not have been imagined 13 years ago. Using semantic technology, the website links content across the 10 journals of The JAMA Network, using concepts rather than key words, building relationships, and helping readers surface content of interest they otherwise may never have found. A reader seeking one article may find not only a host of other articles on the topic but also related multimedia and CME. Semantic search has been shown to improve searchers' experience by reducing false-positives in their search results1; a reader searching a string of key words can quickly find the overarching concept in a few articles rather than combing through thousands of articles in which 1 or 2 key words appear.