RT Journal A1 Kellum JA, Bellomo R, Ronco C T1 KIdney attack JF JAMA JO JAMA YR 2012 FD June 6 VO 307 IS 21 SP 2265 OP 2266 DO 10.1001/jama.2012.4315 UL http://dx.doi.org/10.1001/jama.2012.4315 AB Some forms of acute vital organ injury leading to death or severe disability have appropriately attracted significant attention among clinicians, researchers, and the public. There is almost universal public understanding of the concept of a heart attack. Many members of the public also are now familiar with the concept of a brain attack. Unlike medical expressions such as myocardial infarction or stroke, lay terms including the word attack convey a sense of urgency and importance. Such terms have helped to achieve considerable progress in treatment or outcome by focusing public attention, encouraging early clinician intervention, and establishing a research agenda.