In the United States, multiple large stakeholders use a substantial proportion of clinical research output for making decisions and setting policy. Three of the largest are the Food and Drug Administration (FDA), Agency for Healthcare Research and Quality (AHRQ), and Centers for Medicare & Medicaid Services (CMS). Each has a unique mandate, informing the respective study designs. Because the FDA is charged with evaluation of new technologies' safety and efficacy prior to market release, there must be a rigorous understanding of whether the new technology works. The sine qua non of answering this question is internal validity, or whether the technology is truly doing what it is intended to do. For this reason, the large, double-blind, randomized controlled trial (RCT) is the gold standard for gathering this type of information. However, a well-appreciated limitation of such rigorous investigation is the lack of generalizability. Furthermore, even in a large and potentially more representative trial of the relevant populations, the stringent statistical considerations by the FDA preclude investigation of appropriate subgroups of patients, in whom responses to the intervention may vary substantially from the mean or median calculated for the entire trial group. Such measures of central tendency, while reducing the noise in the data, at the same time may conceal important signals on either side of the center, both positive and negative.