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Marketing and the HPV Vaccine

L. Stewart Massad, MD
JAMA. 2009;302(24):2660-2661. doi:10.1001/jama.2009.1885
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Published online

To the Editor: I would like to respond to the Special Communication on marketing human papillomavirus (HPV) vaccine by Drs Rothman and Rothman.1 Vaccination against the most virulent types of HPV is an extremely valuable innovation. The current cervical cancer prevention system is effective but expensive, intrusive, nonspecific, and statistically insensitive.2 Clinicians in the United States treat thousands of women each year with HPV disease fated to regress, with consequent monetary and emotional costs, procedure-related injuries, and perinatal morbidity due to cervical compromise.3 4 Human papillomavirus is the cause of cervical cancer. The US Food and Drug Administration (FDA) has approved HPV vaccination as safe and effective, reflecting the opinion of cervical cancer experts that vaccination will decrease the burden of not only cervical cancer, but also precancer, with fewer abnormal Pap test results, colposcopies, and cervical treatments.5

Educational materials regarding HPV vaccination were developed by the American Society for Colposcopy and Cervical Pathology (ASCCP). These materials were peer-reviewed by the ASCCP board of directors. Financial support was disclosed, including funding from Merck. Information was adapted from the FDA-approved package insert, data presented at Advisory Committee on Immunization Practices meetings, or the Morbidity and Mortality Weekly Report. I am personally unaware of input by Merck into the development of the educational materials.

The authors argued that ASCCP failed to emphasize vaccination of high-risk populations. Of sexually active women, 80% will acquire HPV, although most clear infection, so all women are at risk. Cervical cancer rates are highest in unscreened women.

ASCCP did accept funds from a variety of sources, including HPV vaccine manufacturers, for its educational efforts. Funding for this purpose has not been available through government or nonprofit sources. Until a mechanism is developed to decouple education from industry funding, it will be necessary to use income from a variety of sources, including industry, to support ASCCP's continuing educational mission.

AUTHOR INFORMATION

Financial Disclosures: Dr Massad reported having received honoraria for course presentations by the ASCCP; for review of enduring materials from the ASCCP that were funded by Merck, Digene, and Roche Diagnostics; and for organizing and executing a meeting of the Society of Gynecologic Oncologists that was funded by Merck, GlaxoSmithKline, Hologic, Roche, and Qiagen.

Additional Information: Dr Massad is a former chair of the Practice Committee and former board member of the ASCCP.

REFERENCES

Rothman SM, Rothman DJ. Marketing HPV vaccine: implications for adolescent health and medical professionalism.  JAMA. 2009;302(7):781-786
PubMedCrossRef
Solomon D. Chapter 14: Role of triage testing in cervical cancer screening.  J Natl Cancer Inst Monogr. 2003;(31):97-101
PubMed
Insinga RP, Glass AG, Rush BB. The health care costs of cervical human papillomavirus–related disease.  Am J Obstet Gynecol. 2004;191(1):114-120
PubMedCrossRef
Sadler L, Saftlas A, Wang W, Exeter M, Whittaker J, McCowan L. Treatment for cervical intraepithelial neoplasia and risk of preterm delivery.  JAMA. 2004;291(17):2100-2106
PubMedCrossRef
Saslow D, Castle PE, Cox JT,  et al; Gynecologic Cancer Advisory Group.  American Cancer Society guideline for human papillomavirus (HPV) vaccine use to prevent cervical cancer and its precursors.  CA Cancer J Clin. 2007;57(1):7-28
PubMedCrossRef

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Rothman SM, Rothman DJ. Marketing HPV vaccine: implications for adolescent health and medical professionalism.  JAMA. 2009;302(7):781-786
PubMedCrossRef
Solomon D. Chapter 14: Role of triage testing in cervical cancer screening.  J Natl Cancer Inst Monogr. 2003;(31):97-101
PubMed
Insinga RP, Glass AG, Rush BB. The health care costs of cervical human papillomavirus–related disease.  Am J Obstet Gynecol. 2004;191(1):114-120
PubMedCrossRef
Sadler L, Saftlas A, Wang W, Exeter M, Whittaker J, McCowan L. Treatment for cervical intraepithelial neoplasia and risk of preterm delivery.  JAMA. 2004;291(17):2100-2106
PubMedCrossRef
Saslow D, Castle PE, Cox JT,  et al; Gynecologic Cancer Advisory Group.  American Cancer Society guideline for human papillomavirus (HPV) vaccine use to prevent cervical cancer and its precursors.  CA Cancer J Clin. 2007;57(1):7-28
PubMedCrossRef
December 23, 2009
Marisol Betensky, MD, MPH
JAMA. 2009;302(24):2660-2661.
December 23, 2009
Sheila M. Rothman, PhD; David J. Rothman, PhD
JAMA. 2009;302(24):2660-2661.
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