The Institute of Medicine has appropriately called for a national campaign to abate the spreading epidemic of childhood obesity. Although actions by local nonprofit organizations, select states, and influential public leaders are encouraging, current efforts are isolated, fragmented, and uncoordinated. A more efficient and unified effort is required, with coordinated individual and population interventions, strong research and measurement, and development of replicable models. Sustainable professional, public, corporate, nonprofit, and philanthropic resources are needed on a large scale to match the scope of the problem. Moreover, individual physicians, county and state medical societies, and national medical specialty associations now have the opportunity, the means, and the rationale to champion the environmental and social changes that are necessary to alter the daily eating, exercise, and lifestyle choices made by children and adults across the United States. This requires greater awareness by physicians that the community itself is as much a patient in need as the individuals and families in the examination room.