What is truly needed, and what richer countries instinctively (although not always adequately) do for their own citizens, is to meet what can be called “basic survival needs.” Basic survival needs include sanitation and sewage, pest control, clean air and water, diet and nutrition, tobacco reduction, essential medicines and vaccines, and well-functioning health systems. Survival needs are laid out in the United Nations' Millennium Development Goals, which call for major improvements in maternal and child health, and the prevention of AIDS, malaria, and other diseases.7 Meeting everyday survival needs may lack the glamour of high-technology medicine or dramatic rescue, but what they lack in excitement they gain in their potential impact on health, precisely because they deal with the major causes of common disease and disability across the globe.8 Mobilizing the public and private sectors to meet basic survival needs, comparable to a Marshall Plan, could radically transform prospects for improving health among the world's poorest populations.