Hospitals and health plans can be partners with the medical profession to improve quality by providing the clinical data that physicians need to maintain their certification. This in turn will help to improve the credibility and value of the credentialing process. Many physicians still do not have electronic medical records or participate in disease registries. They, therefore, may have difficulty assessing quality measures because of inability to collect data about their practice. Health plans and hospitals have some of those data. As we become more data rich, hospitals and health plans should consider ways they can provide physicians with relevant clinical outcomes of the patients for whom they provide care. Those data might then be used by the physician in Internet-based analyses of the practice that could be sent to the specialty boards to maintain board certification. This model, currently being used in internal medicine, pediatrics, family medicine, and a number of the surgical boards, could potentially be used in every specialty. In addition, when payment and other recognition are based on clinical quality of care (so-called “pay-for-performance,” tiering, etc), data collected by the boards for certification could be transferred with the physician's permission to health plans and hospitals for this purpose. Thus, the ultimate goal, as emphasized in a recent Institute of Medicine report on quality measurement,4 is to reduce the redundancy of measures and to allow physicians to practice and to collect data and have those data applied in numerous ways but with consistent measures.