Finally, Gordon asks, “How can the odds be changed?” She
offers a variety of potential solutions but, disappointingly, does not consistently
apply the same depth and lucidity of her earlier discussions of the complex
political, sociological, and historical roots of some of the problems. However,
Gordon acknowledges that nurses themselves must be responsible for making
their work visible and understandable to patients, physicians, administrators,
and the public. With lengths of stay so short, and nurses’ work schedules
so unpredictable, nurses have failed to communicate clearly what their role
is in today’s chaotic system. Gordon persuasively argues that nurses
have abandoned a rightful claim to both their diagnostic capability (because
it is physicians who “diagnose”) and their expertise in the technological
aspects of patient care. Simultaneously, they have adopted a paradigm of “caring”
that, while serving to remove them from direct conflict with physicians over
control of the patient, only renders even less visible nurses’ critical
role in health care. To illustrate a positive approach, Gordon cites a British
Columbia Nurses Union public relations campaign (p 444):