Under the provisions of DSHEA, manufacturers of dietary supplements
are not required to provide evidence of efficacy or safety prior to marketing
the product. Moreover, except for a supplement that contains a "new dietary
ingredient," dietary supplements are not required to have FDA approval or
to be registered with the FDA before they are produced and marketed. Manufacturers
are responsible for establishing their own manufacturing practice guidelines,
because there are no FDA regulations to ensure the identity, purity, quality,
composition, or strength of dietary supplements.1 Once
a dietary supplement is marketed, the FDA must demonstrate that the product
is unsafe before it can take regulatory action against the dietary supplement,
essentially amounting to a "postmarketing" regulatory framework.1 ,3 As
for advertising of dietary supplements, the Federal Trade Commission (FTC)
is primarily responsible for ensuring that claims in print and broadcast ads,
infomercials, catalogs, and direct marketing materials ". . . must be truthful,
not misleading, and substantiated."4