New York City, April 8, 1900.
To the Editor:
I read your editorial and notice to your advertisers in The Journal of March 31, and believe that as far as a criterion can go by which to accept or reject advertisements of the proprietary medicines used by physicians, the one you have adopted is the most practical of any that has come to my knowledge. As editor of the "Medical Directory of New York, New Jersey and Connecticut," I was compelled to study the subject of the advertising of proprietary medicines, and while I believe that an ethical preparation is one, the published formula of which, in the hands of a competent pharmaceutical chemist, will reproduce the identical preparation found on the market, yet the standard adopted by you. to-wit: "the publication of the quantity of the active ingredients in all proprietary medicines advertised to physicians only," is a practical