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DOCTORS AND ADVERTISING.

JAMA. 1891;XVI(8):275-276. doi:10.1001/jama.1891.02410600023008.
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ABSTRACT

The London Daily News, in an article with the above caption, puts in a special plea " regarding the severity of the unwritten law of professional etiquette." It claims that medical men "are constantly under suspicion of advertising themselves when they are really doing nothing of the sort." " If the committee of the local literary and scientific institute," says our secular brother, " will print the name of ' Dr. Abernethy Astley Cooper Jones ' in big type, with a whole row of initials after it, is it fair to make him responsible for that? " Aye, there's the rub! Were the capitals, as we suppose them to have been, the measure of self-conceit, or only the expansion of the manager's admiration? Or did they act as a bait for the public, pretty much as " The biggest show on earth? " We do these things much better in America.

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