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THE ADVERTISING SWINDLER.

JAMA. 1907;XLVIII(18):1530-1531. doi:10.1001/jama.1907.02520440062008.
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Opinion on any subject is largely dependent on the mental perspective. Only on such an assumption can we explain those incongruities of thought and action which we see daily. A case much to the point is exhibited in an editorial that appeared in a Chicago evening paper of recent date.1 In referring to the aid given an unscrupulous but plausible advertiser by the press in selling him advertising space in which to exploit his get-rich-quick schemes, the paper sums up as follows: "It is an outrage for any newspaper to trade on the trustfulness of its readers in order to share in the profits of swindlers. Reputable patrons of newspapers should demand that they cease to be the beneficiaries of financial sharks through the acceptance of advertising which has fraud written all over it in the light of ordinary business judgment. A newspaper must be honest in its advertising

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