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ARTICLE |

The Business and Professionalism of Medicine

George D. Lundberg, MD
JAMA. 1997;278(20):1703-1704. doi:10.1001/jama.1997.03550200079039.
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Prologue: Crisis = Danger + Opportunity  The conflict between business and professionalism described in the first issue of JAMA of the last decade of this millennium and republished on the next page does not apply only to individual physicians. It also applies to groups of physicians, health care organizations, and professional associations of physicians. The horrendous and well-publicized difficulty1-7 the American Medical Association (AMA) got itself into by entering into and announcing on August 12, 1997, an exclusive trademark licensing agreement with Sunbeam Products Inc bears abundant testimony to the depth of conflict embodied in this tension between business and professionalism.In the aftermath of the AMA's wrenching public adversity, there is good news. We all know that a patient must trust his or her physician. We now also know that the American public needs and must trust the AMA. What else do they have in these days of massive commercialization of

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The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The AMA designates this journal-based CME activity for a maximum of 1 AMA PRA Category 1 CreditTM per course. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Physicians who complete the CME course and score at least 80% correct on the quiz are eligible for AMA PRA Category 1 CreditTM.
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