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Campaign Launched to Tell Physicians, Public About Emergency Contraception

Andrew A. Skolnick
JAMA. 1997;278(2):101-102. doi:10.1001/jama.1997.03550020031014.
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HOPING TO prevent up to 1.7 million unintended pregnancies and 800 000 abortions each year in the United States, several health groups have kicked off a multifaceted campaign to educate physicians and the public about the safety and efficacy of emergency contraception.

To reach potential patients and their health care providers, the groups are using public service announcements, professional information kits, television and radio and magazine advertisements, an Internet Web site, and a toll-free telephone Emergency Contraceptive Hotline.

Speaking at a press conference held at the 45th annual meeting of the American College of Obstetricians and Gynecologists (ACOG), in Las Vegas, Nev, Stanley Zinberg, MD, director of Practice Activities for the college, said, "We must remind doctors of this fallback birth control method, and doctors must remind their patients."

Many people, including physicians and other health care providers, are unaware of the safety and efficacy of oral contraceptives in preventing


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