Electronic publishing (which includes the Internet) is publishing. Authors, editors, and publishers of biomedical journals who post medical and health information on the Internet connected to these publications should follow the policies established by the International Committee of Medical Journal Editors as "Uniform Requirements for Authors Submitting Articles to Biomedical Journals" and related statements.1
The nature of the Internet requires some special considerations within these well-established and accepted policies. As a minimum, sites should indicate the names of editors, authors, and contributors and their affiliations, relevant credentials, and relevant conflicts of interest; documentation and attribution of references and sources for all content; information about copyright; disclosure of site ownership; and disclosure of sponsorship, advertising, and commercial funding.
Linking from one health or medical Internet site to another may be perceived as a recommendation of the quality of the second site. Journals thus should exercise caution in linking to other