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The Magical Medical Media Tour

Gary Schwitzer
JAMA. 1992;267(14):1969-1971. doi:10.1001/jama.1992.03480140095041.
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King EJ.  New interventional devices and the need for restraint. Radiology . 1989;170:945-946.
Strandness DE Jr, Barnes RW, Katzen B, King EJ.  Indiscriminate use of laser angioplasty. Radiology . 1989;172:945-946.
Link to Article[[XSLOpenURL/10.1148/172.3.945]]
Perler B.  A plea for truth in advertising. J Vase Sur . 1990;12:373-374.
Link to Article[[XSLOpenURL/10.1016/0741-5214(90)90164-6]]
Vreeland LN.  The selling of Retin-A. Money . (April) 1989:75-87.
CBS Evening News . (January 21) , 1988.
NBC Nightly News . (January 21) , 1988.
Robert Wood Johnson Foundation opinion survey . New Orleans, La: Healthcare Communications Systems Inc; October 1989.
Lipman J.  'News' videos that pitch drugs provoke outcry for regulations. Wall Street Journal . (February 8) , 1990;sect B:6.
Taylor ST, Mintz M.  In video veritas? a word from your friendly drug company. The Nation . (October 21) , 1991:480-484.
Moore M, ed. Health Risks and the Press . Washington, DC: The Media Institute; 1989:63.
Rosenthal E.  Medicine promotes itself, with professional help. New York Times . (December 11) , 1991;sect C:1, 16.
Oppenheimer J.  Doctors on TV talk shows say viewers and practices benefit. Medical World News . (September) 1991:59.
Kirkland D.  How to get your name in the newspaper or on the air. Am Med News . (September 2) , 1988:13.
Buenaflor M.  What is a gatekeeper to do? Medical World News . (July) 1991:66.


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