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Anti(marijuana) smoking message directed to 'preteenager' audience

Kimberly Glasbrenner
JAMA. 1984;252(20):2804. doi:10.1001/jama.1984.03350200008005.
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The American Lung Association has designed a community and school-based program that seeks to arm preteenagers with the information needed to say "no" to marijuana.

American Lung Association data suggest that marijuana use by Americans has increased 30-fold in 20 years. Of the possible 20 million marijuana smokers in the United States, association officials estimate, 2.7 million are teenagers.

Also, these officials say, virtually every American child between ages 12 and 14 years is at some point faced with the decision of whether to smoke marijuana. The purpose of this health education campaign—entitled "Marijuana: A Second Look"—is "to reach children before that time," says James A. Swomley, managing director of the association. "We want to reach the 9-, 10-, and 11-year-old fourth- and fifth-graders who still respond to parental and teacher guidance," he explains.

The project is sponsored jointly by the association and by the American Council for Drug Education.


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