Use of Brand Names in Place of Generics-Reply

Michael D. Kogan, PhD; Stella M. Yu, ScD; Milton Kotelchuck, PhD; Greg Pappas, MD, PhD
JAMA. 1995;273(10):776. doi:10.1001/jama.1995.03520340030028.
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In Reply.  —Dr Davis points out that in our study we used the brand name Tylenol rather than the generic term acetaminophen. Our intention was not to advertise a certain product. However, for providing the most accurate assessments of over-the-counter pediatric medication use in a population-based survey, it was recognized that in certain instances more respondents would probably recognize a brand name rather than the generic name. Davis unintentionally makes this same point about the lesser comprehension of the term acetaminophen by indicating that when he recommends acetaminophen parents ask if he means Tylenol. Moreover, we also included the category "other nonprescription pain relievers or fever reducers" in the survey questionnaire to capture other products containing acetaminophen.


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