We're unable to sign you in at this time. Please try again in a few minutes.
We were able to sign you in, but your subscription(s) could not be found. Please try again in a few minutes.
There may be a problem with your account. Please contact the AMA Service Center to resolve this issue.
Contact the AMA Service Center:
Telephone: 1 (800) 262-2350 or 1 (312) 670-7827  *   Email: subscriptions@jamanetwork.com
Error Message ......
Article |

Messages Prove 'You Can Do That on Television'

Teri Randall
JAMA. 1990;263(19):2588-2593. doi:10.1001/jama.1990.03440190044020.
Text Size: A A A
Published online


"IF I told you I could save my life just by putting on my socks, you wouldn't take me seriously. Because life is never that simple," the barefoot man on television declares. "But watch." He bends over, inserts his toes in his sock, and deliberately rolls it up his calf. Then he looks into the camera. "You're right, that wouldn't really save my life, but there's something just as simple that could." Immediately, the words "America Responds to AIDS" appear on the screen, with the phone number of the National AIDS Hotline.

Treading gingerly around a moral issue that often prompts network censorship, the segment unmistakably brings home the message of using condoms to prevent human immunodeficiency virus (HIV) infection without ever using the word "condom."

This imaginative television "spot" in many ways typifies the goals and challenges facing the "America Responds to AIDS" campaign, a program of the CDC's


Sign in

Purchase Options

• Buy this article
• Subscribe to the journal
• Rent this article ?




Also Meets CME requirements for:
Browse CME for all U.S. States
Accreditation Information
The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The AMA designates this journal-based CME activity for a maximum of 1 AMA PRA Category 1 CreditTM per course. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Physicians who complete the CME course and score at least 80% correct on the quiz are eligible for AMA PRA Category 1 CreditTM.
Note: You must get at least of the answers correct to pass this quiz.
Please click the checkbox indicating that you have read the full article in order to submit your answers.
Your answers have been saved for later.
You have not filled in all the answers to complete this quiz
The following questions were not answered:
Sorry, you have unsuccessfully completed this CME quiz with a score of
The following questions were not answered correctly:
Commitment to Change (optional):
Indicate what change(s) you will implement in your practice, if any, based on this CME course.
Your quiz results:
The filled radio buttons indicate your responses. The preferred responses are highlighted
For CME Course: A Proposed Model for Initial Assessment and Management of Acute Heart Failure Syndromes
Indicate what changes(s) you will implement in your practice, if any, based on this CME course.


Some tools below are only available to our subscribers or users with an online account.

0 Citations

Sign in

Purchase Options

• Buy this article
• Subscribe to the journal
• Rent this article ?

Related Content

Customize your page view by dragging & repositioning the boxes below.