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More Magazines Forgo Tobacco Ads, Some by Choice, Many by Chance

Marsha F. Goldsmith
JAMA. 1994;271(8):571-576. doi:10.1001/jama.1994.03510320011003.
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ABSTRACT

UPDATING the JAMA list of magazines that carry no advertisements for cigarettes or other tobacco products is a daunting task. Hundreds of new periodicals debut each year even as hundreds of others disappear. Yet the Medical News & Perspectives staff perseveres, trying to make it easier for physicians to fill their reception rooms with reading material whose commercial content is not hazardous to their patients' health.

Thanks also to the contributions of a number of The Journal's readers, particularly the members of DOC (Doctors Ought to Care), a group of physicians dedicated to educating the public about the causes of preventable illness, this list contains many new tobacco-free titles along with the no-smoking standbys.

A word of warning is in order, however. According to Alan Blum, MD, associate professor of family medicine at Baylor College of Medicine, Houston, Tex, chair of DOC, and former JAMA Fishbein Fellow in Medical

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