We're unable to sign you in at this time. Please try again in a few minutes.
We were able to sign you in, but your subscription(s) could not be found. Please try again in a few minutes.
There may be a problem with your account. Please contact the AMA Service Center to resolve this issue.
Contact the AMA Service Center:
Telephone: 1 (800) 262-2350 or 1 (312) 670-7827  *   Email: subscriptions@jamanetwork.com
Error Message ......
Article |

Loaded Language and Drug Use

Charles G. Roland, MD; Barbara G. Cox
JAMA. 1973;226(6):660-661. doi:10.1001/jama.1973.03230060038011.
Text Size: A A A
Published online


One definition of rhetoric is "language designed to persuade or impress." Some authors of medical articles use this form of rhetoric in an effort to persuade readers to accept opinions about scientific issues. Realistically, of course, rhetoric cannot be eliminated entirely. But if authors and editors guard against it, its,use can be constricted markedly.

A writer's choice of words often reveals personal bias toward his subject, particularly when this subject evokes strong emotions. Because scientists generally agree that their observations and conclusions should be presented with as little emotional or moral bias as possible, rhetoric should be avoided in scientific writing. If it is not, and an author's biases are confirmed by his scientific results, the use of rhetoric can leave an unsuitably strong impression in the readers' minds. If, on the other hand, his biases tend to be undermined by his results, he may subtly and unconsciously disparage his


Sign in

Purchase Options

• Buy this article
• Subscribe to the journal
• Rent this article ?




Also Meets CME requirements for:
Browse CME for all U.S. States
Accreditation Information
The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The AMA designates this journal-based CME activity for a maximum of 1 AMA PRA Category 1 CreditTM per course. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Physicians who complete the CME course and score at least 80% correct on the quiz are eligible for AMA PRA Category 1 CreditTM.
Note: You must get at least of the answers correct to pass this quiz.
Please click the checkbox indicating that you have read the full article in order to submit your answers.
Your answers have been saved for later.
You have not filled in all the answers to complete this quiz
The following questions were not answered:
Sorry, you have unsuccessfully completed this CME quiz with a score of
The following questions were not answered correctly:
Commitment to Change (optional):
Indicate what change(s) you will implement in your practice, if any, based on this CME course.
Your quiz results:
The filled radio buttons indicate your responses. The preferred responses are highlighted
For CME Course: A Proposed Model for Initial Assessment and Management of Acute Heart Failure Syndromes
Indicate what changes(s) you will implement in your practice, if any, based on this CME course.


Some tools below are only available to our subscribers or users with an online account.

0 Citations

Sign in

Purchase Options

• Buy this article
• Subscribe to the journal
• Rent this article ?

Related Content

Customize your page view by dragging & repositioning the boxes below.