The façade of this issue of The Journal has been selected among several suggestions that were scrutinized with a critical eye in recent months. For many years the cover was a one-color product, and the table of contents shared space with advertising. The introduction of a smattering of red and the increase in the Editorial-Advertising ratio occurred several years ago. Since early Spring the tempo of change has been augmented significantly. The omission of advertising on the April 23rd cover of The Journal was the initial presentation to the medical profession of the philosophy of the current regimen for Improvement of the Scientific Publications of the A. M. A. It is reassuring to recount that this phase brought forth no hurricane of protestations. The comments sent on to this office were favorable. As the weeks went along, minor modifications here and little changes there were introduced slyly. More "white space"