An advertisement which cleverly implies endorsement by the American Medical Association of a brand of vitamin capsules has been strongly disavowed by the A. M. A. The book entitled "Book of Health," edited by an A. M. A. employee, was offered free by Vitasafe Corporation, New York City, along with a supply of their capsules. The words, "The Official American Medical Association Book of Health" show up prominently in the advertisements appearing in newspapers and magazines along with a photograph of a bottle of the capsules. This was done without A. M. A. knowledge or approval.
The A. M. A.'s official statement regarding vitamins (The Journal, January 3, 1959, page 109) states that, if a healthy person's diet contains the key food groups in sufficient amounts, nutritional supplementation is unnecessary. There has been no change in this policy.