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JAMA. 1954;156(11):1086-1089. doi:10.1001/jama.1954.02950110048019.
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SEVENTH ANNUAL MEDICAL PUBLIC RELATIONS CONFERENCE 

Hotel McAllister, Miami Sunday, November 28, 1954 

PROGRAM 

REGISTRATION  9 a.m., West Lobby

TV FILM SCREENING  10 a.m., Flagler RoomShowing of "A Life to Save"—new A. M. A. film produced for use of state and local medical societies

OPENING SESSION  10:30 a.m., Flagler Room

Chairman:  Edward Jelks, M.D., Jacksonville, Fla., Liaison for Public Relations, Board of Governors, Florida Medical Association

Why We're Here  George F. Lull, M.D., Chicago, Secretary and General Manager, American Medical Association

Keynote Address: Public Service Means Personal Sacrifice  Elmer Hess, M.D., Erie, Pa., President-Elect, American Medical Association

MEDICINE IN THE PUBLIC EYE  11 a.m., Flagler RoomLeo E. Brown, Chicago, Director of Public Relations, American Medical AssociationPresenting the "Basic Eight" (A. M. A.'s new County Society Public Relations Manual)

BUFFET LUNCHEON  12:15 p.m., Bayview Room

WHAT ABOUT BUSINESS OFFICE CONSULTANTS?  1:30 p.m., Flagler Room

Chairman:  Floyd S. Winslow

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