SEVENTH ANNUAL MEDICAL PUBLIC RELATIONS CONFERENCE
Hotel McAllister, Miami Sunday, November 28, 1954
PROGRAM
REGISTRATION
9 a.m., West Lobby
TV FILM SCREENING
10 a.m., Flagler RoomShowing of "A Life to Save"—new A. M. A. film produced for use of state and local medical societies
OPENING SESSION
10:30 a.m., Flagler Room
Chairman:
Edward Jelks, M.D., Jacksonville, Fla., Liaison for Public Relations, Board of Governors, Florida Medical Association
Why We're Here
George F. Lull, M.D., Chicago, Secretary and General Manager, American Medical Association
Keynote Address: Public Service Means Personal Sacrifice
Elmer Hess, M.D., Erie, Pa., President-Elect, American Medical Association
MEDICINE IN THE PUBLIC EYE
11 a.m., Flagler RoomLeo E. Brown, Chicago, Director of Public Relations, American Medical AssociationPresenting the "Basic Eight" (A. M. A.'s new County Society Public Relations Manual)
BUFFET LUNCHEON
12:15 p.m., Bayview Room
WHAT ABOUT BUSINESS OFFICE CONSULTANTS?
1:30 p.m., Flagler Room
Chairman:
Floyd S. Winslow