With the October issue, Today's Health will reach a circulation of over 340,000 copies, which is the highest circulation figure in its 31 year history as Hygeia or under its present title. A substantial part of this increase in circulation is due to the diligent efforts of the Woman's Auxiliary to the American Medical Association and their subscription projects at the national, state, and local county level. The Woman's Auxiliary has devoted a great deal of their program to the promotion of subscriptions, because they recognize that the magazine can fulfill its purpose only when it reaches the persons for whom it is written. Today's Health is now found in the reception room of more than 103,000 physicians and 45,000 dentists throughout the United States and possessions. These copies are seen by many thousands of patients every week.
The magazine is edited for the lay public and emphasizes their personal