In May, a Philadelphia newspaper published a column-length article with the headlines: "Hay Fever Stayed by Discovery Here. New Inhalant Immunizing Patient to Ravages of Disease Announced." The article opened with the statement that Philadelphia, long noted as a center of medical science, had added another triumph to her achievements by "the discovery by one of her research workers of a 100 per cent successful treatment for hay and grass fever." It continued:
"Publication of results which disclosed the complete relief of hay and grass fever sufferers in a large number of cases during the summer and early fall of 1931 were announced yesterday by Dr. Arnold H. Zifferblatt, director of the Wynne A. and Robert W. Murphy Memorial Laboratory for Hay Fever Research."
As to the details of the treatment itself, no information was given that had any scientific meaning, although the article described it as "almost ridiculously simple"