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DANGEROUS PROMOTION BY DETAIL MEN

A. B. Richter, M.D.
JAMA. 1937;109(23):1926. doi:10.1001/jama.1937.02780490064027.
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ABSTRACT

To the Editor:—  It seems to me that this sulfanilamide episode has afforded an opportunity to warn some of our better drug manufacturing companies against their high powered salesmanship to druggists and doctors. For example, various druggists have been informed that sulfanilamide is the proper treatment for acute gonorrhea. Consequently, in both towns and cities, sulfanilamide is being sold over the counter to the layman. Another example is the recommendation of Lilly's oral vaccines, such as Entoral, to their druggists. As a result, druggists have been carrying advertisements in the newspaper such as in this town—"Why take cold shots when you can take cold capsules?"The same semisecret purpose in the production of drug products that prompted the production of Elixir of Sulfanilamide-Massengill has introduced a spirit of commercialism among drug manufacturing companies that is most harmful. This commercialism is well shown in the various unscientific names applied to drug

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