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June 29, 1935, Vol 104, No. 26 >
ARTICLE | June 29, 1935

The Content of Motion Pictures. [Combined with] Children's Attendance at Motion Pictures

JAMA. 1935;104(26):2389. doi:10.1001/jama.1935.02760260077028.
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ABSTRACT

This volume contains two separate and distinct studies. The study of the content of motion pictures is a most intensive and meticulous one. The writers have gone to untold trouble to arrive at an objective evaluation of what actually is in motion pictures, not what the observer reads into them by virtue of preconceived notions and prejudices. The general themes of 1,500 motion pictures have been studied and, in addition, 115 of the same pictures have been subjected to more intensive analysis, while forty have literally been put under the microscope. Not only general themes have been studied, but locales and settings, leading characters, clothing worn, circumstances of meeting and lovemaking, sex, marriage, and romantic love, crime, vulgarity, recreation, liquor and tobacco, and the goals sought by the leading characters. Besides this the content of newsreels has been studied. In the summary it appears, according to "a balance sheet for

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