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REFORM IN RADIO ADVERTISING

JAMA. 1935;104(23):2099. doi:10.1001/jama.1935.02760230047013.
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ABSTRACT

At last these United States seem to be en route to reform in the type of advertising promoted over the radio. For some time the National Broadcasting Company has been quietly and consistently elevating the standards of material permitted to be broadcast over its network. The Columbia Broadcasting System has just made available an announcement by its president setting forth the new policies which will guide that network for the future.

Briefly the new policies involve purification in the type of material broadcast to children both as entertainment and as advertising. The Columbia Broadcasting System will not permit broadcasting for any product that describes graphically or repellently any internal functions, symptomatic results of internal disturbances, or matters that are generally not considered acceptable in social groups. This policy will specifically exclude from advertising not only all laxatives as such but the advertising of any laxative properties in any other product.

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