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Viewpoint | Innovations in Health Care Delivery

Health Insurance Stores and Health Hubs Innovations That Get Close to the Customer

Regina E. Herzlinger, DBA1
[+] Author Affiliations
1Harvard Business School, Boston, Massachusetts
JAMA. 2016;316(1):25-26. doi:10.1001/jama.2016.6493.
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This Viewpoint discusses the use of health insurance retail stores in Florida as a way for insurance carriers to reach uninsured populations.

Although brick and mortar stores are a ubiquitous feature of the US consumer landscape, health insurance for individuals is typically sold via phone, mail, computers, brokers, or, newly, “exchanges.” However, Blue Cross Blue Shield of Florida, now known as Florida Blue, broke this mold with 18 retail stores in a do good/do well innovation to reach patients without insurance with health insurance products. The stores also functioned as health care hubs.

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