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Almer Coe
JAMA. 1924;83(13):1021. doi:10.1001/jama.1924.02660130061033.
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To the Editor:  —I have read in The Journal of July 26 the article on "Standards of Ophthalmology," by Dr. George S. Derby of Boston. I am prompted to reply to this because of the statement made in that article as follows: "The retail profit on glasses is large (100 per cent. seems to be a fairly good estimate." This statement, I hold, is unfair, misleading and harmful. Harmful because such things are read by many outside the profession, and because of the wide circulation and authoritative status of The Journal.Our firm is classed, I believe, and perhaps properly so, as one of the leading dispensing houses of the country, and the leading one west of the Alleghanies. We confess to having had at least a fair degree of financial success, and after many years, from a modest start by the writer, now are doing what might be considered


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