The Community Preventive Services Task Force has recommended several population-level, evidence-based strategies to reduce binge drinking and related harms.17 These include (1) limiting alcohol outlet density, (2) holding alcohol retailers liable for harms related to the sale of alcoholic beverages to minors and intoxicated patrons (dram shop liability), (3) maintaining existing limits on the days and hours when alcohol is sold, (4) measures increasing the price of alcohol, and (5) avoiding further privatization of alcohol sales in states with government-operated or contracted liquor stores. Alcohol consumption is particularly sensitive to the price of alcoholic beverages. Across alcohol beverage types (i.e., beer, wine, and liquor), the median price elasticity (a measure of the relationship between price and consumption) ranges from -0.50 for beer to -0.79 for spirits, and the overall price elasticity for ethanol is -0.77.18 Thus, a 10% increase in the price of alcoholic beverages likely would reduce overall consumption by more than 7%. Recent analyses also note a substantial gap between the societal and governmental cost of excessive alcohol consumption (approximately $1.90 and $0.80 per drink, respectively)1 and the total federal and state taxes on alcoholic beverages (approximately $0.12 per drink).1 The societal or the governmental costs of excessive drinking include lost productivity, health-care costs, and criminal justice expenses. The findings of this report also support the need to monitor and reduce the prevalence, frequency, and intensity of binge drinking,19 and to evaluate the impact of evidence-based strategies to prevent it.