In addition to participating in political strategizing and canvassing,
medical student interns worked alongside physicians and other volunteers to
collect more than 100 000 signatures from voters in Massachusetts to
secure placement of the initiative on the November 2000 ballot.5 The
measure, despite minimal fundraising and organization, narrowly failed at
the polls, with 48% of the vote.5 In a poll
taken about a month before voting, 72% of respondents reported that they supported
the initiative.6 The opponents, including
health maintenance organizations, several Massachusetts lawmakers, business
associations, and other insurers, spent $5 million on an advertising campaign
that portrayed the reforms as flawed, bureaucratic, and costly.7 The
proponents, on the other hand, invested only $100 000 in their campaign.