My first formal contact with the health care technology industry was
the black bag I received from a leading pharmaceutical company when I entered
medical school. There were also gifts, such as penlights, notepads, and a
multitude of drug samples, all with the pharmaceutical company's name clearly
identified on the gift. Except for the occasional meeting with a pharmaceutical
representative to discuss the advantages of a company's latest drug, that
was the extent of our tangible relationship. The company name and product
probably did achieve more recognition as a result. This, of course, is the
lasting impact the company seeks.1
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