Several organizations, including AAD, the Skin Cancer Foundation, the American Cancer Society, the Food and Drug Administration, and CDC, have initiated educational efforts about sun protection. A recent study found an increased awareness among adults that sun exposure is dangerous, a decline in the belief that having a tan is healthy, and an increase in the reported use of sunscreen. However, study results also suggested an increase in adult UV ray exposure, as measured by increased reports of sunburning and regular use of tanning booths.5 Targeting health-education messages to children, young adults, and parents may result in further attitudinal and behavioral change in those who engage in high-risk behaviors. The desire to influence a child's behavior may further motivate adults to protect themselves while in the sun and to avoid sunburning. Sun-protection behaviors among children also may be enhanced by including educational components in school health curricula and by environmental measures, such as providing shade structures and scheduling outdoor activities before 10 a.m. or after 4 p.m.