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“Every Child Deserves a 5th Birthday”:  Campaigns Target Child Survival, Preterm Birth

Bridget M. Kuehn
JAMA. 2012;307(22):2357-2358. doi:10.1001/jama.2012.5792.
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When US Agency for International Development (USAID) Administrator Rajiv Shah, MD, celebrates his daughter's fifth birthday next year, he plans to give her a backpack. It's a simple gift for a milestone birthday, marking the impending start of her school career. It's also a symbolic one for Shah, who recently announced the launch of a campaign, “Every Child Deserves a 5th Birthday,” to help more children around the world live long enough to reach that milestone.

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The US Agency for International Development is encouraging leaders and others to share pictures of themselves at age 5 on social media to promote its effort to help more children survive to their fifth birthday.

(Photo credit: USAID)
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Simple interventions such as training for health workers and implementing “kangaroo” care could help improve survival rates for premature infants around the world.

(Photo credit: Sanjana Shrestha/Save the Children)



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