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Hospital Public Relations

JAMA. 1940;114(24):2408. doi:10.1001/jama.1940.02810240062025.
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ABSTRACT

At last the much neglected field of public relations for hospitals has been charted. This volume should be studied carefully by every hospital trustee and administrator. Mills has made a distinct contribution not only to the field of hospital administration but to the advancements being made in providing hospital and medical care to the American people. This book will provide the alert trustee and administrator with workable plans for making the public better understand their hospital and should arouse those who have been less observing of modern trends and needs to an awareness of the role public opinion will assume in the future of their institutions.

Mills defines a public relations program, as the term is used in his book, to mean one that "is a conscious, sincere, directed endeavor to create and strengthen contacts which contribute to the development of mutual understanding, good will and respect between an institution

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