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JAMA. 1935;105(12):971. doi:10.1001/jama.1935.02760380047016.
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ABSTRACT

CAN THE LEOPARD CHANGE ITS SPOTS?  The "patent medicine" interests have decided that another housecleaning is called for. History repeats itself! Nearly thirty years ago, when the present national Food and Drugs Act was under consideration in Congress, the "patent medicine" people, through their publicity department, let it be known that all members of the "Proprietary Association of America" —as the organized "patent medicine" business was then called—would conform to certain rules of truthfulness and decency in advertising their wares. Unfortunately, the list of members of the Proprietary Association of America was never made public! About a year ago— in August 1934—there was published in the Editor and Publisher an article entitled "Proprietary Association Begins Clean-Up." In this it was stated that the Proprietary Association—the present name for the organized "patent medicine" interests — had created an Advisory Committee on Advertising, which would draw up an "Outline of Ethical Practices

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